It may be time to abandon the white paper as a demand generation tactic for B2B sales environments. For many, white papers have outlived their usefulness – because if marketers and sellers are honest with themselves there’s little to show for their investments in time, energy and effort. In short, the ROI just doesn’t add up. It’s time to reassess this (now) age-old marketing ploy. Numerous alternatives have proven to be more effective and economical, one of which is recommended at the conclusion of this “white paper“.  Download the whitepaper to read more ().