Some executives challenge the value of Strategic Planning particularly for Small Businesses, defined here as companies with <$25M Revenue. A few even argue that it is inappropriate (https://bit.ly/2GMsaI9). For all those naysayers, the four most commonly cited reasons are: 1) no time, 2) big cost, 3) small payoff, and 4) plans are short-lived. Let’s look […]
While the intellectual property (IP) wars between mega-businesses like Microsoft and Uber make headlines, the magis group has found that many small to medium-sized business leaders have not considered (or simply do not know that they should consider) the importance of patent strategy in protecting their business from competitive incursion. Mark McCareins, Clinical Professor of […]
C-Level Buyers disdain advances from sales people. It’s understandable. Your time is precious and demands growing business and quashing daily fires are overwhelming. There are rarely enough resources of time, people, or capital to meet all opportunities and challenges. But, be-AWARE, some of the best resources are those sales people courting your business. Premier sales […]
It may be time to abandon the white paper as a demand generation tactic for B2B sales environments. For many, white papers have outlived their usefulness – because if marketers and sellers are honest with themselves there’s little to show for their investments in time, energy and effort. In short, the ROI just doesn’t add […]
Before my fellow sales friends blast this declaration, selling is the most difficult job in the company! Customers’ financial and procurement process stifles creativity and discount value and innovation. That effectively and purposefully boxes vendors into commodity pricing comparatives. Sales people must ignite business ideation discussions. Sales management too often inflates value of CRM and […]
